I love to write, which is probably a good thing given what I do professionally.
My blog is mostly about change and project management related topics. I have a keen interest in digital marketing and love to incorporate emerging techniques in the work that I do.
I also write a lot about awareness and attitudes about domestic and family violence. As a survivor I believe that it's important to challenge attitudes and behaviours to encourage an open conversation about creating a world that home is a safe haven for everyone.
Last night I had the privilege of facilitating a session with Yohan De Silva about Agile and Change Management for the South Australia Chapter of the Change Management Institute. Much like the projects we all work in, the session I had planned to run and the session I ended up facilitating were a little different.Read More
25 November marks the beginning of 2014 White Ribbon campaign. I had the privilege of running the Queensland White Ribbon campaign in 2009 and provided some support again in 2012. The prevention of domestic and family violent is a passion of mine and again this year I am challenging you to take a stand a swear “Not Violent, Not Silent”.Read More
With the continued updates to Google’s mono-coloured zoo of search engine algorithms and optimisation, developing and posting regular, quality content has never been more important for your search engine rankings. Writing doesn’t have to be your forte to blog. You don’t even have to be a ‘writer’. Personally, I love writing. I don’t always have…Read More
I find it fascinating how different companies manage their technology policies and more specifically how they approach social media in the workplace.
More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams.Read More
With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns. According to a recent MarketingProfs article, 89% of marketers…Read More
As long as it rhymes it doesn’t need to make sense right? It seems like it’s the latest craze to mispronounce words. As Marketers, Publicists, PRs, Advertisers, Copywriters or as we often get called, wordsmiths and spin doctors, do we not have a responsibility to uphold the integrity of the written word?Read More
What makes you open an email? Do you do that last minute email check before you head off to bed? Maybe I’m just weird? I normally skim the sender, subject line and I have the mini-preview setting on my primary inbox……I know, I know, I should be off and counting z’s. Some subject lines are just too tempting! Do you know what makes your readers open up?Read More
LinkedIn has grown and evolved a lot over the past few years. I seem to be talking about it more and more as a viable social media channel with clients and colleagues. Admittedly, I don’t post a lot on my LinkedIn profile; I joined in 2009 because that’s what everyone was doing and I like playing with new toys. The way I use LinkedIn in 2012 is very different to how I used it when I first joined. Like most social media channels, it’s grown and evolved into a useful tool. I login most days to the industry headlines that trend and I use it a lot for research.Read More
With the shops littered with red hearts, chocolate roses and cards with soppy messages, you would think this is the most romantic time of the year. For the most part, I firmly believe Valentine’s Day is a Hallmark holiday and believe that showing love and appreciation for the people in your life should happen every…Read More
Until a few months ago I didn’t realise how deeply this particular issue plagues our communities. It’s just something we don’t talk about. When was the last time you spoke about domestic violence over coffee or dinner with your friends? Funnily enough, it’s something I’ve been talking about more and more. The thing that’s blowing my mind is that pretty much everyone I’ve spoken to it about has a story to share…Read More
I’ve found an anti-virus so good it crashes your system on the reboot after install, and, and, and, then when you try and uninstall it leaves little bits of the program that continue to screw up your system and mess with your head in the process.Read More
I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.Read More