Lesleigh Ross

Blog

I love to write, which is probably a good thing given what I do professionally.

My blog is mostly about change and project management related topics. I have a keen interest in digital marketing and love to incorporate emerging techniques in the work that I do.

I also write a lot about awareness and attitudes about domestic and family violence. As a survivor I believe that it's important to challenge attitudes and behaviours to encourage an open conversation about creating a world that home is a safe haven for everyone.

Change management in Agile projects

By Lesleigh Ross | Nov 8, 2016

Last night I had the privilege of facilitating a session with Yohan De Silva about Agile and Change Management for the South Australia Chapter of the Change Management Institute. Much like the projects we all work in, the session I had planned to run and the session I ended up facilitating were a little different.

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Change Management vs Project Management

By Lesleigh Ross | Nov 2, 2016

Research tells us that when using excellent change management, projects succeed 95% of the time. Given the research into projects from all over the world reporting the same thing time and time again, how are we still getting it so wrong?

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Not another newsletter!

Not another newsletter!

By Lesleigh Ross | Oct 24, 2016

A project newsletter is a great start but it’s rarely the answer. Communication is only one aspect of managing change effectively.

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White Ribbon

Stand up and Swear

By Lesleigh Ross | Nov 9, 2014

25 November marks the beginning of 2014 White Ribbon campaign. I had the privilege of running the Queensland White Ribbon campaign in 2009 and provided some support again in 2012. The prevention of domestic and family violent is a passion of mine and again this year I am challenging you to take a stand a swear “Not Violent, Not Silent”.

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Easy Blogging

5 tips for developing easy blog content

By Lesleigh Ross | Nov 2, 2014

With the continued updates to Google’s mono-coloured zoo of search engine algorithms and optimisation, developing and posting regular, quality content has never been more important for your search engine rankings. Writing doesn’t have to be your forte to blog. You don’t even have to be a ‘writer’. Personally, I love writing. I don’t always have…

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How websites work

By Lesleigh Ross | Mar 12, 2013

I’ve been asked this a lot recently so I thought I’d take my scribbles from the back of a napkin and share it :) This is a simplified version of how the technical stuff fits together…

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What's Google got to say about you?

What’s Google got to say about you?

By Lesleigh Ross | Mar 6, 2013

Let’s face it, there’s not much you can’t find on Google these days. Managing your personal brand has never been more critical.

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Social media policies

Social Media Policies

By Lesleigh Ross | Mar 6, 2013

I find it fascinating how different companies manage their technology policies and more specifically how they approach social media in the workplace.

More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams.

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Is email marketing still relevant?

Is email marketing still relevant?

By Lesleigh Ross | Feb 19, 2013

With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns. According to a recent MarketingProfs article, 89% of marketers…

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But it’s the latest trend!?

By Lesleigh Ross | Apr 10, 2012

As long as it rhymes it doesn’t need to make sense right? It seems like it’s the latest craze to mispronounce words. As Marketers, Publicists, PRs, Advertisers, Copywriters or as we often get called, wordsmiths and spin doctors, do we not have a responsibility to uphold the integrity of the written word?

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Split Testing

How many ways do you split?

By Lesleigh Ross | Apr 5, 2012

What makes you open an email? Do you do that last minute email check before you head off to bed? Maybe I’m just weird? I normally skim the sender, subject line and I have the mini-preview setting on my primary inbox……I know, I know, I should be off and counting z’s. Some subject lines are just too tempting! Do you know what makes your readers open up?

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LinkedIn

Are you LinkedIn?

By Lesleigh Ross | Mar 26, 2012

LinkedIn has grown and evolved a lot over the past few years. I seem to be talking about it more and more as a viable social media channel with clients and colleagues. Admittedly, I don’t post a lot on my LinkedIn profile; I joined in 2009 because that’s what everyone was doing and I like playing with new toys. The way I use LinkedIn in 2012 is very different to how I used it when I first joined. Like most social media channels, it’s grown and evolved into a useful tool. I login most days to the industry headlines that trend and I use it a lot for research.

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Gooderer

What’s in a name?

By Lesleigh Ross | Mar 21, 2012

While the jury is still out on KFC’s Goodification campaign, it has created a bit of controversy for itself with their YouTube “What is Goodification” clip and well the creative licence taken with the English language throughout the campaign.

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You can’t MAKE something go viral

By Lesleigh Ross | May 7, 2010

Have you ever tried to MAKE a child eat something they didn’t want to? Pushing it up hill, aren’t you? Same thing with goes with social media and viral campaigns—you can’t MAKE it happen…you can however, do a few things to encourage the process along.

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Love is in the air…

By Lesleigh Ross | Feb 12, 2010

With the shops littered with red hearts, chocolate roses and cards with soppy messages, you would think this is the most romantic time of the year. For the most part, I firmly believe Valentine’s Day is a Hallmark holiday and believe that showing love and appreciation for the people in your life should happen every…

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White Ribbon

My White Ribbon Story

By Lesleigh Ross | Oct 11, 2009

Until a few months ago I didn’t realise how deeply this particular issue plagues our communities. It’s just something we don’t talk about. When was the last time you spoke about domestic violence over coffee or dinner with your friends? Funnily enough, it’s something I’ve been talking about more and more. The thing that’s blowing my mind is that pretty much everyone I’ve spoken to it about has a story to share…

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Looking for a new anti-virus suite? YOU NEED TO READ THIS FIRST!

By Lesleigh Ross | Aug 25, 2009

I’ve found an anti-virus so good it crashes your system on the reboot after install, and, and, and, then when you try and uninstall it leaves little bits of the program that continue to screw up your system and mess with your head in the process.

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What’s so bad about the ‘F’ word?

By Lesleigh Ross | Aug 12, 2009

I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.

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