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Lesleigh Ross

Blog

I love to write, which is probably a good thing given what I do professionally.

My blog is mostly about change and project management related topics. I have a keen interest in digital marketing and love to incorporate emerging techniques in the work that I do.

I also write a lot about awareness and attitudes about domestic and family violence. As a survivor I believe that it's important to challenge attitudes and behaviours to encourage an open conversation about creating a world that home is a safe haven for everyone.

White Ribbon

My White Ribbon Story

By Lesleigh Ross | Oct 11, 2009

Until a few months ago I didn’t realise how deeply this particular issue plagues our communities. It’s just something we don’t talk about. When was the last time you spoke about domestic violence over coffee or dinner with your friends? Funnily enough, it’s something I’ve been talking about more and more. The thing that’s blowing my mind is that pretty much everyone I’ve spoken to it about has a story to share…

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Looking for a new anti-virus suite? YOU NEED TO READ THIS FIRST!

By Lesleigh Ross | Aug 25, 2009

I’ve found an anti-virus so good it crashes your system on the reboot after install, and, and, and, then when you try and uninstall it leaves little bits of the program that continue to screw up your system and mess with your head in the process.

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What’s so bad about the ‘F’ word?

By Lesleigh Ross | Aug 12, 2009

I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.

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How well do you know your audience?

By Lesleigh Ross | Aug 11, 2009

How Gamma are you? According to GammaWomen.com I’m 100% Gamma. I stumbled upon this website through BrisbaneWoman.com (thanks Kylie!). So what has this got to do with my blog and marketing? Well the fact I’m even blogging about this site and the gamma concept appears to prove their point…

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