With the continued updates to Google’s mono-coloured zoo of search engine algorithms and optimisation, developing and posting regular, quality content has never been more important for your search engine rankings.
Writing doesn’t have to be your forte to blog. You don’t even have to be a ‘writer’.
Personally, I love writing. I don’t always have as much time as I would like to sit down and post every day, so I’ve developed some strategies for creating quality content in a time poor world.
Here a 5 tips for developing easy blog content!
Keep a record of articles you read and write about them
I have a tonne of paid subscriptions and customised news feeds on LinkedIn which I try to read every day (I love my iPhone and iPad for when I’m on the move!!)
When I come across articles I find really interesting or frustrating or otherwise an inspiration for a blog post I bookmark them.
When it comes to writing a post, I write a short intro, talk about the gist of the article, what I liked, found interesting or disagreed with and some rationale, then provide a link. Blog posts don’t have to be an essay!! A few hundred words is more than enough.
Have a rant
Having a rant is generally inspired by the above point, although some of my rants have been inspired by things I’ve seen on Facebook… such as my sob piece on the demise of the English language and people comparing the literary genius of Dracula with Twilight.
I do not recommend ranting on a regular basis—it gets boring and makes you look like an angry person. But hey, if that’s the image you’re going for, I won’t knock it.
Voice record your ideas
Most people have smart phones with a voice recorder app. Why not talk out your ideas while driving to work? You’re more likely than not stuck in traffic why not use the time to generate some awesome content for your blog?
How does it become a blog post you ask? You can send the MP3 file to a transcription service <link to Mandy Edwards page> that will type it all out for you and send back you a Word document.
You can then edit the document in a number of posts.
Record any presentations you do
A number of my clients do speaking engagements at forums and with their professional associations etc.
I always ask them to record and I get the MP3 transcribed to be edited into a posts.
An hour of audio translates into roughly 12-20 pages on written content (depending on how fast you speak) and will cost you between $80-150.
Repurpose other content
Often people have other content they’ve developed whether they are book chapters, white papers, case studies, journal articles. It’s actually amazing when you stop and look at how much stuff you’ve really got.
Either use your other content for inspiration or rewrite portions of it.
Over the last decade Lesleigh Ross has been leading project and change teams in complex delivery environments and transformation projects across public, private and not-for-profit sectors. Leigh is highly skilled in industry best practice methodologies and frameworks which is demonstrated through her ability to deliver quality business outcomes across ‘green fields’ and recovery projects and programmes.
As a ‘digital native’ Leigh believes delivering innovation in business is only possible through collaborative project design where the business and technical teams work hand in hand. A geek in her own right Leigh is able to “degeek the geek” and facilitate effective engagement through all stages of project delivery.
Leigh is the current Queensland Lead for the Change Management Institute and a proud member of the Australian Institute of Project Management and the International Centre of Complex Project Management. She is active in her local chapters and national interest groups which are focused on improving the professionalism, diversity and inclusion within the project management community.