Step Away from the Burning Platform

Talking about the elephant in the room is one thing. Defining what ‘effective executive sponsorship’ actually looks like is a bit of different conversation. There is mounting research that is challenging the traditional ‘burning platform’ “change or die” leadership approaches we so commonly see advocated in traditional change management.

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Over the 20 years Prosci has been conducting the Change Management Best Practices research, sponsorship has been ranked the #1 contributor to the success and failure of initiatives. Which makes it surprising that in a recent article, “Digital Transformation Is Not About Technology”, the Harvard Business Review (HBR) avoided the elephant in the room. This is despite reporting that…

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