Posts Tagged ‘Audience’
Integrating tradition into goodification
As part of one of my assignments this semester I’ve had to review and analyse a current integrated marketing campaign. I haven’t really spoken about the traditional media they’ve used, so let’s have a look at it.
Read MoreYou can’t MAKE something go viral
Have you ever tried to MAKE a child eat something they didn’t want to? Pushing it up hill, aren’t you? Same thing with goes with social media and viral campaigns—you can’t MAKE it happen…you can however, do a few things to encourage the process along.
Read MoreHow well do you know your audience?
How Gamma are you? According to GammaWomen.com I’m 100% Gamma. I stumbled upon this website through BrisbaneWoman.com (thanks Kylie!). So what has this got to do with my blog and marketing? Well the fact I’m even blogging about this site and the gamma concept appears to prove their point… Lesleigh RossOver the last decade Lesleigh…
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