Audience Archives - Leigh Ross

As part of one of my assignments this semester I’ve had to review and analyse a current integrated marketing campaign. I haven’t really spoken about the traditional media they’ve used, so let’s have a look at it.

Have you ever tried to MAKE a child eat something they didn’t want to? Pushing it up hill, aren’t you? Same thing with goes with social media and viral campaigns—you can’t MAKE it happen…you can however, do a few things to encourage the process along.

Posts Tagged ‘Audience’

Integrating tradition into goodification