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Posts Tagged ‘Budget’

Integrating tradition into goodification

By Lesleigh Ross | 29 March 2012
Traditional vs Digital

As part of one of my assignments this semester I’ve had to review and analyse a current integrated marketing campaign. I haven’t really spoken about the traditional media they’ve used, so let’s have a look at it.

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Leigh Ross | 0403 515 665 | leigh@leighross.com.au