Posts Tagged ‘Kfc’
Integrating tradition into goodification
As part of one of my assignments this semester I’ve had to review and analyse a current integrated marketing campaign. I haven’t really spoken about the traditional media they’ve used, so let’s have a look at it.
Read MoreGoodified through the ages
Lost for inspiration about what more to write about KFC, I did what any self-respecting digital marketer would do and asked Facebook. This post is for you Judd! So is “Goodification” similar to other KFC campaigns?
Read MoreWhat’s in a name?
While the jury is still out on KFC’s Goodification campaign, it has created a bit of controversy for itself with their YouTube “What is Goodification” clip and well the creative licence taken with the English language throughout the campaign.
Read MoreDoes Social Media make Good Goodier?
Brett Howlett, ECD Ogilvy Sydney promises that, “the ‘Goodest Get Together’ is just the beginning of big changes for KFC”. Social media has formed the backbone of the start of the Goodification campaign—does it make good, gooder though?
Read MoreTurning to KFC while hiding from the world…
So as part of my ‘hiding from the world’ theory I decided to go back to uni full time for a while. This leads me to why I’m blogging about KFC… aside from being one of my vices this is actually assignment related. I’m taking ‘Integrated Marketing Communications’ (IMC) this semester and one of the assignments is to write a six blog post analysis of a current marketing campaign. Having been totally out of touch from reality of late, the KFC ‘Goodification’ was the first campaign to come to mind as a good example of an integrated marketing campaign.
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